Once you’re within the walls of Merrion Row, you’re immersed in an idealized modern version of traditional Irish hospitality, a public house with all the cheer and warmth of historical Dublin, transplanted to 21st-century New York City.
A hotel with a point of view goes a long way towards distinguishing itself. What’s perhaps most remarkable is Merrion Row’s restraint. Merrion Row is ever tasteful. The Public House, too, pays just the right amount of tribute to its heritage, without crossing over into theatricality.
We were tasked with naming and branding every aspect of the hotel and restaurant, and giving life, shape, and an identity to this Times Square boutique property.