On the evening of April 30, 1913, The Virginian Hotel opened to hundreds of spectators, who marveled at its ornate lobby, grand marble staircase, and fine décor. Almost 50 years after closing its doors, The Virginian has reopened as a full-service hotel featuring a restaurant, coffee shop, rooftop beer garden, magnificent ballroom, and conference space. Historically restored and renovated, the property provides guests with an authentic, upscale Southern experience reminiscent of its glory days.
IdeaWork Studios was brought on to craft and launch the full-scale brands for the hotel, restaurant, coffee shop, and rooftop beer garden. Our work was meticulous and comprehensive, and we had the fortune of being involved from the beginning, being able to craft the story and relay it to the guest from every touchpoint.